Product consulting
Work directly with founders on the customer problem, first product, roadmap and launch. From early discovery to getting the first useful version out.

From a bootstrapped travel startup to an AI company acquired by Coinbase. I’ve raised capital, built teams, sold to enterprises and led products inside a global company. Today, I build and operate products of my own.
Raising the money, finding customers and building the teams to make it work.

Built an enterprise AI company before the LLM era. Raised capital, built the team and sold to global customers.
$7.5M raised · $1.5M ARR · Acquired by Coinbase
We set out to automate customer support with AI, when that meant building our own models and assembling a team that could turn research into a working product.
As co-founder and CEO, I raised $7.5M, built a 45-person team across Bangalore and the US, and won global customers including P&G and Unilever. We grew the business to $1.5M ARR before its acquisition by Coinbase.
Taking AI from prototype to production before LLMs, finding the first use cases and selling to enterprises including P&G and Unilever. We had to earn trust in a young company as well as a new technology.
Built a 45-person team across Bangalore and the US, bringing together machine learning, engineering and commercial capabilities. Our own models powered separate email and voice automation products.
Raised $7.5M to fund the team and product development. Investors included specialist deep-tech and venture funds across India, Japan and the US.
At P&G, our email product expanded from one US brand to approximately 20, followed by the UK. In 2021, Coinbase acquired Agara for its team and conversational AI technology.
My first startup: a bootstrapped travel marketplace, built with a two-person team and a network across India.
$150k revenue · 200+ suppliers · Bootstrapped
A travel marketplace for inbound travellers to India, focused on planning, booking and delivering premium experiences. Bootstrapped to $150k revenue with a two-person team and more than 200 supplier partners across India.
It was my first experience of building a business from the ground up: finding supply, developing relationships and making a small team go a long way.
What each product does, where I built it and the impact. Open a card for the full story.
2017–2021AI that reads, triages and resolves customer support emails for consumer brands.
40% of 2M enterprise emails resolved autonomously.
Co-founder & CEO
Built with our own models before LLMs became widely available. The system understood incoming emails, triaged requests and resolved a portion without human intervention.
At P&G, the rollout grew from one US brand to approximately 20, then the UK. CSAT on automated brands rose four points.
2017–2021A phone agent for bookings, refunds and information requests.
Launched in Asia and with a US small-business base.
Co-founder & CEO
Built proprietary voice models for transaction-focused calls, helping customers complete requests through a conversation.
Launched in Asia and with small businesses in the US. Agara also joined Singapore Airlines’ accelerator.
An in-house chatbot answering customer questions in the Coinbase app and website.
Chat grew to about 40% of all support requests.
Director, Product Management
Rebuilt the chatbot with the former Agara team. Owned the wider AI support roadmap across chat, voice, human agents and external vendors, with contact rate, automation rate and cost per contact translated into team goals.
Launched first for Coinbase One subscribers, then expanded across English-speaking markets.
AI that turns support conversations into feedback for product teams.
Analysed 2M annual contacts; adopted by 40+ PMs.
Director, Product Management
Mined customer conversations and routed feedback to the team responsible for the relevant part of the product.
Grew from a proof of concept to an executive-funded tool used by more than 40 product managers. The tool drew on support contacts and user surveys to bring customer feedback into product decisions.
The workspace Coinbase’s support agents use for customer chats and calls.
Nearly $1M in annual savings.
Director, Product Management
Moved from LivePerson to an in-house platform for support agents.
Reduced annual costs by nearly $1M and shortened release cycles.
Paddle Party2024–presentBookings, memberships and leagues for a US pickleball community.
500 → 3,000+ players; seven → 15 US cities.
Owner, builder & operator
Built the platform myself and run the business from London, connecting product development directly to the community’s day-to-day needs.
The community grew from 500 players in seven cities to more than 3,000 players across 15 cities in about a year.
Visit Paddle Party ↗A platform using AI agents to automate go-to-market work for B2B founders.
Built and piloted with ten founders.
Founder & solo builder
Built the platform solo with AI tools, bringing together my product experience and hands-on development.
Piloted with ten B2B founders. This is an early product, alongside the larger-scale work above.
Explore FirstOrg ↗Tools for homestay hosts to list properties, manage bookings and get paid.
50,000+ hosts across 4,000+ towns.
VP Product
Headed seller and payment solutions, managing a 16-person team of product managers, engineers, designers and data scientists.
The host network scaled to more than 50,000 hosts across over 4,000 towns.
2024–presentSports apps built solo with AI coding tools, from product specification to App Store release.
Three apps shipped to the App Store.
Solo product builder
Owned the product specification, built with AI coding tools and took three sports apps through to App Store release.
Part of my work at EMQM Group, alongside building FirstOrg and operating Paddle Party.
Product consulting, extra AI capacity or senior product leadership.
Work directly with founders on the customer problem, first product, roadmap and launch. From early discovery to getting the first useful version out.
Own AI product work alongside your engineers: identify use cases, define evaluation, make build-or-buy decisions and deliver.
Lead an AI product portfolio, strengthen the team or rebuild products that need a new direction. Combine product strategy with delivery.
I stay close to the build and the people using it. For AI products, I define what good looks like, test before launch and keep measuring afterwards.
Contact meA career across company building, AI, consumer products and marketplaces. Experience working in the UK, US and India.
MBA, IIM Calcutta · 2006
BA (Hons) Economics, Shri Ram College of Commerce · 2004
Education, livelihoods and conservation in underserved communities.
Programme management in remote Himalayan communities, spanning economic empowerment, mobile schools and wetland preservation.
Fundraising for a computer education initiative in rural India, helping bring digital learning to underserved communities.
For product consulting, fractional AI roles or senior product leadership. Based in London, with full UK right to work.